I’m a doctoral candidate at the University of Michigan School of Information. My research interests are in the fields of Human-Computer Interaction and Social Computing. I am interested in how web design and other sociotechnical factors influence consumer behavior and decision-making. I study e-commerce, impulse buying, consumer-to-consumer platforms, and online consumer communities through experimental design, survey methodology, and interview studies.
I’m advised by Dr. Sarita Yardi Schoenebeck and Dr. Paul Resnick and I am a member of the Living Online Lab (LOL), which studies social media use in daily life and the UMSI Social Media Research Lab. I also work with Dr. Katharina Reinecke at the University of Washington, where I have participated in research through LabintheWild.org, which conducts large-scale, cross-cultural online experiments.
Carol Moser, Paul Resnick, Sarita Schoenebeck. (2017). “Community Commerce: Facilitating Trust in Mom-to-Mom Sale Groups on Facebook.” In Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI ’17). Denver, CO. May 6-11, 2017. Best Paper Honorable Mention. PDF.
Carol Moser, Chanda Phelan, Paul Resnick, Sarita Schoenebeck, Katharina Reinecke. (2017). “No Such Thing as Too Much Chocolate: Evidence Against Choice Overload in E-Commerce.” In Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI ’17). Denver, CO. May 6-11, 2017. PDF.
Carol Moser, Tianying Chen, Sarita Schoenebeck. (2017). “Parents’ and Children’s Preferences about Parents Sharing about Children on Social Media.” In Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI ’17). Denver, CO. May 6-11, 2017. PDF.
Kai Lukoff, Carol Moser, Sarita Schoenebeck. (2017). “Gender Norms about Childcare in Online Father Blogs.” In Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI ’17). Denver, CO. May 6-11, 2017. PDF
Carol Moser, Sarita Yardi Schoenebeck, and Katharina Reinecke. (2016) “Technology at the Table: Attitudes about Mobile Phone Use at Mealtimes.” In Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI ’16). San Jose, CA. May 7-12, 2016. Acceptance: 23.4%. PDF.
Education and Awards
Doctoral Field Prelim: “Impulse Buying and Related Self-Control Strategies” – passed with distinction (top 10%).
Rackham Merit Fellow, University of Michigan Rackham Graduate School, 2014-present.
BA with Distinction, Highest Honors in Communication Studies from the University of Michigan, Ann Arbor, 2006. Advised by Dr. Dara Greenwood and Dr. Nicholas Valentino.
Winner of the 2005 Winifred S. Gettemy Scholarship in Communication Studies.
Five-time recipient of University Honors; two-time recipient of James B. Angell Scholar Award.
Recipient of the Scholars Recognition Award, a full, four-year undergraduate scholarship.
Select Media Coverage
Research finds Facebook groups for moms to buy, sell baby items built on trust. Laurel Thomas Gnagey, Phys.org, May 11, 2017. Article.
University of Michigan study reveals what kids say is OK in parent social posts. Alexandra Bahou, WXYZ Detroit, May 2017. Broadcast.
Kids Look for Limits on What Parents Share About Them on Social Media. Rick Nauert, PsychCentral.com, May 2017. Article.
When You Can (and Definitely Can’t) Use Your Phone at the Dinner Table. Sarah Yang, Health.com / RealSimple.com, May 11, 2016. Article.
I worked for several years in marketing, project management, and sales for both boutique-sized graphic design firms as well as large corporations. You can learn more here.
Contact and CV
I’d love to connect with you! Email me at moserc (at) umich.edu. My office is located in North Quad at 105 S State Street Ann Arbor, MI 48109. You can also view my CV.